{"id":39835,"date":"2023-04-04T07:41:26","date_gmt":"2023-04-04T07:41:26","guid":{"rendered":"https:\/\/san-diegotechsupport.com\/the-biggest-risk-is-not-the-one-you-dont-take-but-the-one-you-dont-see\/"},"modified":"2023-04-04T07:41:26","modified_gmt":"2023-04-04T07:41:26","slug":"the-biggest-risk-is-not-the-one-you-dont-take-but-the-one-you-dont-see","status":"publish","type":"post","link":"https:\/\/itsupportservices.io\/?p=39835","title":{"rendered":"The Biggest Risk Is Not The One You Don\u2019t Take, But The One You Don\u2019t See"},"content":{"rendered":"
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\u201cThe biggest risk is the one you don\u2019t take\u201d is a mantra you\u2019ll hear motivational speakers deliver in their presentations to make the argument that you should throw all caution to the wind and\u00a0go for it<\/em>\u00a0(whatever \u201cit\u201d is).<\/p>\n

And while that may be a good piece of advice to get someone to take action on an idea (and get the speaker applause at the end of their presentation), truly smart, experienced entrepreneurs and business executives NEVER throw \u201ccaution to the wind\u201d and take\u00a0wild<\/em>\u00a0risks. They take\u00a0calculated<\/em>\u00a0risks, weighing consequences and putting buffers, hedges and checks in place to reduce the risk and potential losses. They look for the risk because they know unchecked optimism is not only foolish, but dangerous, and Murphy is always standing by with a big wrench in hand, ready to throw it into your best-laid plans.<\/p>\n

If you follow Warren Buffett\u2019s two rules of investing, you\u2019ll see this same caution: Rule #1 \u2013 Never lose money. Rule #2 \u2013 Never forget Rule #1.<\/p>\n

A good question to ask yourself is where are YOU putting your business and your money at undue risk? While you cannot prepare for and prevent EVERY risk in your business, one area where we see a lot of businesses taking huge, unmitigated risks is with their data and cyber security.<\/p>\n

Despite the overwhelming evidence that the risk and the financial consequences of cyber-attacks are enormous, we still hear, \u201cNobody is going to hack us\u2026we don\u2019t have anything they want,\u201d or \u201cWe can\u2019t get hacked because _____,\u201d with the blank being things like \u201cwe use cloud applications\u201d or \u201cwe have a good firewall,\u201d \u201cour people are too smart to click on bad links in e-mails,\u201d or other similar \u201creasons\u201d for their false sense of security. They\u00a0explain<\/em>\u00a0it away.<\/p>\n

Candidly, it\u2019s our belief that this is not founded in confidence and logical thought but based in a willful neglect and a desire to avoid spending the funds necessary to truly secure their data, their business, their finances. And while I completely understand that nobody wants to spend a lot of money on IT,\u00a0the risk doesn\u2019t cease to exist just because you choose to ignore it<\/strong>.<\/p>\n

One of the smartest investors in the world, Howard Marks, CEO of Oaktree Financial, said, paraphrased, the less risk you perceive, the more risk there is. For example, if I don\u2019t think there\u2019s any chance I can die in a car wreck on my way to the store, I\u2019ll fail to put on my seat belt, text while I drive and be a lot less cautious about paying attention to the road than if I thought there was a very high chance I could be in a fatal crash. The lower the risk perceived, the higher the risk actually is, because we lower our guard and don\u2019t protect against it.<\/p>\n

That\u2019s exactly why small businesses are the #1 target for hackers. They\u2019re EASY prey. Sure, they don\u2019t get the bragging rights of bringing down a company like Dole or hacking into Microsoft Azure, but hacking millions of small businesses for a few thousand dollars each in ransomware pays. You just don\u2019t hear about these attacks because they don\u2019t make the evening news, just like you don\u2019t hear about the 6 MILLION car wrecks that happen every year. Only the big ones \u2013 or the ones that seriously impact rush hour traffic \u2013 get noticed.<\/p>\n

If you are not all that certain that you are truly and fully protected against such hacks,\u00a0click here<\/strong><\/a>\u00a0to schedule a brief discovery call with us. We can conduct a quick and easy cyber security risk assessment and tell you for sure if your current IT company is protecting you, and what level of risk you\u2019re at for a cyber-attack. It\u2019s free and comes with no expectations or cost.<\/p>\n

Remember, not all successes are measured in gains secured. Sometimes success is defined as losses avoided. If you were given the chance to go back in time and unwind 2 or 3 financial, business or life decisions you\u2019ve made, knowing what you know now, I\u2019m sure everyone would take that opportunity. Most likely, you\u2019d go back and warn yourself about dumb mistakes you made and put protections in place to avoid losses you incurred. Sadly, there\u2019s no genie in a bottle to make that happen, so an ounce of prevention against cyber-attack IS, without a doubt, worth a pound of cure. Call us today for your FREE Cyber Security Risk Assessment.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cThe biggest risk is the one you don\u2019t take\u201d is a mantra you\u2019ll hear motivational speakers deliver in their presentations to make the argument that you should throw all caution to the wind and\u00a0go for it\u00a0(whatever \u201cit\u201d is). And while that may be a good piece of advice to get someone to take action on […]<\/p>\n","protected":false},"author":0,"featured_media":39836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-39835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etechtip-pc"],"_links":{"self":[{"href":"https:\/\/itsupportservices.io\/index.php?rest_route=\/wp\/v2\/posts\/39835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsupportservices.io\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsupportservices.io\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/itsupportservices.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39835"}],"version-history":[{"count":0,"href":"https:\/\/itsupportservices.io\/index.php?rest_route=\/wp\/v2\/posts\/39835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsupportservices.io\/index.php?rest_route=\/wp\/v2\/media\/39836"}],"wp:attachment":[{"href":"https:\/\/itsupportservices.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsupportservices.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsupportservices.io\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}